Understand the business
Your offer, customers, markets and existing content. We check CMS access and available Search Console and Analytics data.
Output: a baseline and an agreed scope.
A plan. A review.
Then progress.
You bring the business knowledge. We organise the search work around it.
Prioritise the right pages
Review search intent, gaps and existing pages. Agree topics that help a buyer, rather than filling a keyword quota.
Output: a content plan with clear priorities.
Draft, check and approve
Research the topic, create the draft and check its sources, links and brand voice. Your review process is agreed before publishing.
Output: reviewed content, ready for your site.
Publish and keep learning
Publish approved work through the agreed CMS process. Review performance and use the findings to guide updates and the next plan.
Output: a record of the work and what changed.
Before we start.
- Your website and target markets
- The products or services that matter most
- CMS access and a named content reviewer
- Available Search Console and Analytics access
Compatibility is checked first. Extra development, migrations and paid tools are scoped separately.
Good questions.
Straight answers.
Can you guarantee rankings or AI citations?
No. Search engines and AI platforms choose what they show. We work on your content, search foundations and measurement. No placement or traffic result is guaranteed.
Will content go live without approval?
We agree the review and publishing process during onboarding. Drafts are reviewed before publishing, and you stay in control of what appears on your website.
What will the reporting show?
Search Console clicks and impressions, Analytics traffic and relevant enquiries where tracking is available. AI referrals and citation checks are separate measures. Missing data is marked as not measured.
Does this replace my existing website?
No. We start with your current site. We work with the website you already have, including custom-built sites.
How is AI used in the service?
AI supports research, drafting and content updates. It does not replace checking facts, brand voice or the usefulness of a page. Review comes before publication.
Can we discuss the scope before buying?
Yes. Send your website and goals. We confirm the work, access requirements and terms before you commit to a plan.
Find out what
needs fixing.
Run a free report on your website.